What is your goal? Find what differentiates you from the competition. What picture do you want your customers to have of you and your company? How will you get back the money you invest in marketing. When you set goals, it is important that they are specific and measurable, "I will sell 100 T-shirts a week." What infor do you want your customers to get in the advertising. What do you want them to think and what do you want them to do?
Who should you influence?
When you're considering your audience, it is good if you see a person in front of you. You must try to understand how this person thinks in order to be able to influence.
What is your subject?
What is it you really want to say in your marketing? The basic rule is: one thing at a time! Every additional argument takes effect from the previous.
What happens around?
What happens around you? What are people talking about? If you can relate to it in your message you can make a way into the minds of people.
Where shoud you inform?
When you see your target in front of you so you better know how to reach out to them. It will be much easier to choose the right channel if you know who you want to reach.
How should you inform?
This is about the tone you should use. How are you perceived? It must be the same feeling in advertisements, brochures and on the Internet as to meet you personally.
Who should inform?
Can someone else, for example, any of your clients, say what you want to say? A comment from a third party has greater credibility.
What was achieved?
Follow up your marketing activities. The absolute minimum you should do to list five things that were really good and five things that you can improve. It's about continous learning and improvement.